Tesco hires Mindshare's Nick Ashley as first head of media as it seeks value in £90m spend

Tesco has become the latest heavyweight advertiser to carve out a role in its marketing team dedicated to ensuring it’s getting its money’s worth when it comes to media investments.
Former Mindshare executive Nick Ashley will join the retailer in March as head of media, reporting to group brand director Michelle McEttrick.
“The media landscape continues to be disrupted at pace, and I'm looking forward to building the media team and helping evolve Tesco's approach to media movin