Tesco backed to return to growth this year as ‘Farm’ brands drive sales

Tesco’s ‘Farm’ brands are now being bought by over a quarter of its customers and driving overall sales growth.
For the 12 weeks to August 14, Tesco was the best performer of the big four supermarkets as it recorded a sales decline of 0.4%. According to Kantar Worldpanel, this marks its slowest rate of decline in more than six months, with its market share now at 28.1%. And it is tipped to return to sales growth by the end of the year.
“Current trends suggest Tesco may re