Tesco, Asda and Sainsbury’s pair up with Carling for brand’s own ‘Amazon Dash’ style button

Carling has launched its own internet connected ‘Beer Button’ which can be attached to a fridge to allow drinkers to order directly when they are running low on stock, a move it hopes will boost brand loyalty and awareness in increasingly competitive online marketplaces.
Much like the Amazon Dash – which rolled out in the UK last week – drinkers attach the ‘Beer Button’ wherever they keep their stash of beer and sync it with the accompanying mobile app.
Howeve