Tesco advertising push pays off as profits rebound almost 800%

Tesco has shaken off its deep torpor of recent years to post a modest return to the type of surging profits the like of which it had once taken for granted.
Shrugging off despondency which has settled elsewhere on the High Street Tesco regained some of its former vim with a pre-tax profit of £1.3bn in the year up to 24 February, a healthy 795% increase on last year’s efforts and comfortably above expectations of £1.2bn.
These numbers vindicate a turnaround programme instigated