Tesco admits it is ‘reviewing’ the Ben Miller and Ruth Jones advertising couple

Back in November 2015, Tesco debuted its first above-the-line campaign under the then freshly appointed agency BBH, which featured a fictional couple played by comedy actors Ben Miller and Ruth Jones.
Along with a teenage son, who was subsequently dropped from the Christmas 2016 campaign for being “too annoying”, the family were filmed whimsically walking through the supermarket as staff alerted them to improvements Tesco had made. The plan, it seemed, was to try to turn the characte