Tencent’s mission to attract global users to its entertainment ecosystem

Not content with owning China’s most popular app, Tencent is on a mission to make global audiences fall in love with WeChat’s captivating entertainment ecosystem.
The internet giant, which was recently ranked the eighth most valuable brand in the world behind the likes of Google, Apple and Facebook, has built a solid ecosystem of social and entertainment properties that dominate their respective categories from gaming to music, online payments and  
However, there is no denying