Ten tips for building an effective marketing strategy

With technology creating colossal opportunities for marketing, there are still some fundamental or basic tenets to marketing that seem to be getting lost in the translation today.  The Drum looked at some of the most important factors in a strong marketing strategy that have stood the test of time. They are the following.
1. Determine the Target Audience
One of the most important aspects of a marketing strategy is to determine who the target audience is. This is one of the basic principles