Ten things we learned at DMEXCO 2018 : including 5G, Pornhub & Bid Caching

The 2018 Dmexco event felt quieter than previous years - particularly on day one when it’s usually a scrum to move through the halls. There were certainly more breakout areas – which were there to mask the fact that there were a couple of unfilled stands.
Generally, there were a few more consultancies and business services exhibitors, less ad networks, email vendors and affiliates than other years too. 
But less busy made it a more pleasurable experience to walk around over