Tempur UK beds in with Rooster PR

Tempur UK has appointed Rooster PR to launch the mattress brand to the UK audience.
While the bedding firm has traditionally focused on above-the-line marketing and advertising, it has charged Rooster to develop a PR campaign highlighting the brand heritage, product range and health and wellbeing benefits of Tempur bedding. 
Rooster will look to increase Tempur’s market share in UK trade and consumer media, promoting ambassador partnerships and establishing a corporate social responsi