Telling your AI from your I

Artificial Intelligence (AI) is one of the hottest topics right now across a range of industries. The trouble with a hot topic is that it’s often accompanied by a lot of hot air. We look at the current state of Artificial Intelligence; specifically, what it is, how it’s being used by marketers to impact customer experience and where it’s going.
What is AI?
As conversations around AI continue to grow, so do the links it has to automation and algorithms. The important distinction