Television: The answer to network operators diminishing customer base

The telecommunications industry is a competitive landscape and the need to embrace new revenue and technology is more important than ever. Customer loyalty is decreasing with churn rates as high as 30-40 per cent. Markets are extremely price sensitive so what can network operators do to counter this?
Quad play is the latest buzzword.  Mobile operators, cable and satellite pay TV groups in Europe, the United States and elsewhere are scrambling to secure service for quad play packages: mobile