Television and the race for live viewers

From the World Cup to Wimbledon to the NBA Finals to Major League Baseball, there has been no end to the live sports coverage happening this summer (or any summer for that matter). But amidst the ongoing excitement of overtimes and walk off home runs, another contest is taking place: the race between digital streaming and traditional TV to reach the eyeballs of sports fans everywhere. In fact, 47% of viewers worldwide are watching more live-events on digital platforms than they were last year. A