Telefonica on why customers need to be the ‘control their own data’ as it unveils Aura AI push

Telefonica is seeking to put its customers in the driving seat as far as their data is concerned with the release of a new digital personal assistant called Aura.
The artificial intelligence powered app aims to give customers control of their own data by empowering individuals to make the call as to whether or not to share data with third parties such as Google or Facebook.
In addition the new app, referred to by Telefonica as its ‘brain’ can respond to queries relating to Telefonica