Telefonica, IAB, Tile, and IBM on how the role of humans will change with new technologies

The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how mobile is driving disruption across businesses.
On day three of the show, The Drum spoke with Amanda Gosling, global partner at IBM iX, Scott Shillington, VP of sales and business development at Tile, Dan Rosen, global director of advertising at Telefonica, and Catherine Cribbin, senior mobile and marketing executive at IAB to find out which technologies are transforming human experien