Telefónica bets on artificial intelligence for digital transformation

Telefónica is undergoing a digital transformation that will put artifical intelligence (AI) at the heart of its business.
Speaking at the opening keynote at Mobile World Congress today (27 February), Jose Maria Alvarez-Pallete, CEO at Telefónica, explained how Telefónica is putting a “brain” in its network with the launch of AI assistant Aura. However, he warns that the company will need to transform and digitise every part of its business if it wants to ta