Telcos know the potential in mobile advertising, but premium content is still key

With smartphones changing the game for advertisers and  mobile marketing now seen as  the 'golden brush,'  Dominique Delport, the Global MD of Havas Media Group notes that companies like Facebook and Google still remain “a real duopoly” owning 90 percent of the mobile marketing space.
With telecommunications companies around the world now locked in an arms race to compete within and outside of the duopoly,  producing content and reaping advertising revenue “