Ted Baker talks creative freedom as it launches ‘Keeping up with the Bakers’ sitcom

Setting itself apart from ad campaigns consisting of “big headline fashion photographers and celebrities” is as integral to Ted Baker as its smart dresses and quirky styling. And the fashion brand, well-known for its unorthodox take on marketing, is continuing that charge with the launch of a new comedy sitcom.
The retailer’s Spring/Summer campaign builds on last year’s Mission Impeccable push, which saw Ted Baker vocalise its content ambitions and launch a cinematic, sho