Ted Baker on why more marketers should put faith in shoppable videos

To promote its autumn/winter range Ted Baker has launched a three-minute short film titled ‘Mission Impeccable’.
Taking cinematic inspiration from the likes of James Bond, the film – which was executive produced by Lock, Stock and Two Smoking Barrels’ director Guy Ritchie and directed by filmmaking collective Crowns & Owls – sees the leader of the appropriately titled spy agency T.E.D deploying fashionably dressed agents to prevent a global couture catastrophe.