Technology and creativity can help each other rediscover the passion in the ad industry

After a year of tough headlines generated by both creative and tech-driven shortcomings, the advertising industry has an opportunity to start a new chapter if these two elements can work together. That’s according to attendees at a recent roundtable event chaired by The Drum in association with Quantcast.
The world cringed when model Kendall Jenner handed a good-looking policeman a can of Pepsi in the soft drink manufacturer’s ill-conceived ad from earlier this year. More recently, p