Tech-Driven creative will open new possibilities in audience targeting: The Drum Marketing Awards entries now open

2018 will be the year that the marketing industry starts to fully realise the potential that the development in digital technology has brought in audience targeting, according to Google’s head of UK publishers, global partnerships.
David McMurtrie explained that so far, the power of audience targeting has been with the media buyers, but expects to see more creative solutions to the challenge of reaching more tightly targeted audiences, whatever the medium.
As a judge for The Drum Marketing