Tayburn’s Richard Simpson on what brands can learn from CrossFit

So I have a new obsession outside of Tayburn. And it’s called CrossFit.
Although this relatively new sport is gaining quite a bit of awareness and certainly has an international following, there is a healthy mystique around it due to its generalist nature.
If I were to pose the question, “Who is the fittest person in the world?”, what would your answer be? Olympian triathletes the Brownlee brothers have to be up there. Tour De France champion, Chris Froome has a ridiculous leve