Taron Egerton fronts Odeon idents to inspire viewer loyalty

Odeon is screening a healthy dose of escapism to audiences this winter in the company of Welsh actor Taron Egerton, who gives voice to a new series of pre-show idents.
Ushering the moviegoing public into a new era of big-screen magic, the cinema chain is encouraging people to get up off the sofa and rediscover the excitement of communal viewing.
Building on the launch of its ‘We Make Movies Better’ proposition revealed in February, the latest marketing salvo is geared toward pri