Targeting video ads at scale with brand safety and premium brand adjacency

For big brands, a core advertising goal is reaching target audiences at scale, in high-quality, brand-safe environments. Recent data and brand safety scares have prompted advertisers to search for ad environments that offer higher brand safety standards — a re-evaluation that raises new options, publishers and brand partnerships.
Luckily, the amount of quality, brand-safe digital video content available to advertisers in Asia is rapidly increasing. With advances in automated buying, target