Targeting, data and social media will drive better brand activation says events agency Identity

Brands are increasingly utilising external activity and stunts in a bid to build a stronger bond with consumers through immersive and brand storytelling. However, it is not an approach that will work for every brand. Events agency, Identity says there is no one size fits all solution when it comes to experiential.
IPA Bellwether claims experiential marketing budgets were up by 5.5% in the final quarter of 2018, and a few months later at SXSW in Austin it became clear brands can send a