Tapping into Asia-Pacific: utilising data and local connections to understand cultural nuance

Three industry experts took to the stage to discuss the opportunities and challenges of marketing in the Asia-Pacific region, with a focus on some of the most common mistakes brands are making and how to address the cultural complexities of the region's markets.
While Asia-Pacific has long represented a huge opportunity for Western brands – whether it's tapping in to China's economic powerhouse or the opportunity to be had in the region's developing markets, such as Indonesia – navig