Tanya Joseph: New data laws are a chance to reset customer relationships

I have a confession to make. Until relatively recently whenever I saw the letters GDPR, I thought that is for the data geeks to be worried about. But I kept seeing them (the letters, not the geeks) and I figured I had better just check what all the fuss was about.
I should be clear from the get go: the days of my being responsible for a database of five million contacts are past. Nowadays, all I hold are the contacts on my phone, which I acquired directly from individuals who were clear that I w