Tanya Joseph: Marketers must break into the innovation hot-house

Photographer: Rehan JamilThe other day I had a coffee with a friend I haven’t seen for ages. He is an in-house lawyer at a large FMCG brand (I had better not name it or, come to think of it, him). He was very excited about a new product the company is going to be launching in the next few weeks.
As he’s a lawyer you have to know him very well to detect high levels of excitement, but believe me he was excited. I think it was because it is a product aimed at women and, knowing my parti