Tangent lays down £1m for Decibel Digital to bolster user experience offer

Tangent, the creative technology agency, has stumped up £1m to acquire Decibel Digital, the experience design agency, in a move geared toward bolstering its user experience offer.
This will include an exclusive arrangement between Tangent and Decibel Insight, the agency’s advanced visual and behaviour analytics tool, to achieve just that.
Oliver Green, Tangent’s fresh in post managing partner, said: "Our acquisition of Decibel Digital lays down a marker that we are enhancing ou