Tackling gender stereotypes: Are new ad rules the answer?

You only have to go back a few years to see what marketing teams once thought made good advertising. Women falling at the feet of attractive men or slaving away in the kitchen were commonplace, while men were all too often portrayed as hapless morons literally unable to figure out how to work a washing machine.
Progress has been made since then. Lynx has dumped its ‘Lynx Effect’ ads in favour of showing a more progressive brand purpose. And brands such as Always have taken up the man