Symington’s selects Brass for Naked Noodle campaign

Branded convenience food producer Symington’s has appointed Brass following a competitive pitch to create its biggest ever promotional marketing and shopper campaign for its Naked Noodle brand.
Naked Noodle is the UK’s No.2 snack pot brand and the fastest growing authentic brand in category. The new campaign will seek to attract new consumers by driving awareness and household penetration with a promotion that focuses on the ‘taste for adventure’.
Mike Benton, head of sna