SXSW17 Trends: a round-up of the new technology set to create a smarter future

Far from following the Texas phrase ‘all hat, no cattle’, this year's SXSW proved itself to be much more than simply a tech conference; it delivered opportunity and inspiration in spades and we came away with five very clear trends that brands can apply to their business right now. 
One of the most relevant current trends is how technology is effecting our experiences. So, what did the conference reveal as the secret finds for the smart future? 
The smart future
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