SXSW 2017: Hope versus reality

It’s almost that time of year, when all types of marketers, brand, agency, ad tech, mar tech and publishing executives descend to the great state of Texas for a week of over-the-top experiences, panels and lavish “networking” events. Yes, I am talking about SXSW Interactive 2017.
As a digitally progressive marketer, focusing both on current solutions, while keeping a close watch on the future, I am at a crossroads when it comes to identifying the value I receive from SXSW.
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