Swedish pharmacy unveils digital ad panel which shames smokers by coughing at them

The proliferation of clever ad technology means that agencies can now deliver on zany creative ideas that previously had no business existing.
The latest in smart digital out of home advertising is a digital billboard that coughs as smokers pass it. The placement, by agency Akestam Holst for Swedish pharmacy chain Apotek Hjartat seeks to show the effects of nicotine on others, all as a means of increasing public health and promoting products that can help quitters.
A smoke detector on the p