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Pernod Ricard uses cocktail kits to target Chinese millennials
French distiller Pernod Ricard is using a cocktail kit-delivery service to lure Chinese millennials as it attempts to increase its presence in the Asian nation.
It is understood the distiller is trying to double the share of international spirits in China’s $156bn (£116bn) alcohol market and the company’s main goal is to increase the share of western-style spirits from the current 1% of volume to 2% in China by 2025