Super Bowl 51 needs more emotionally engaging ads to overcome last year's shortcomings, according to latest data

Advertisers will need to deliver more emotionally engaging ads at this year’s Super Bowl, according to video ad tech company Unruly, which found that online engagement dropped by almost 20% at Super Bowl 50.
Unruly’s Science of Sharing: Super Bowl 50 study highlighted the shortcomings of many of last year’s big game ads, stating that advertisers failed to evoke intense emotional responses in viewers, a key driver of video shares and engagement.
The data shows that shares a