Subway rethinks loyalty, brand and product in global repositioning

Subway is launching three new products and an accompanying marketing campaign that are “like nothing currently in the on-the-go market” as it looks to differentiate its offering in an increasingly competitive market and reposition the brand.
The Signature Loaded Wraps launch tomorrow (25 July) and will be available until 6 November. There are three new flavour combinations: chipotle southwest steak & cheese; turkey, bacon and guacamole; and rotisserie-style chicken caesar. Plus,