Sublime: Why technology could elevate the creative process

Rather than fear the development of technology, a new report titled Creativity + Technology: The Formula to Inspire the Future, compiled by The Drum in partnership with Sublime, suggests that it could actually act as an enabler to the creative process. But first, we must redefine what this looks like in today’s digital age.
Artificial intelligence has proved its ability to outsmart humans across many campaigns. The biggest and arguably most memorable campaign that challenged human intellec