Subaru ‘Make a Dog’s Day’ is Buzzfeed’s first Facebook Live for a brand

Buzzfeed has created a Facebook Live video for a brand partner for the first time as it looked to show the strength of live video on its platforms.
A Subaru branded video called ‘Make a Dog’s Day’ streamed on Thursday evening (21 October), for just over an hour – showing dogs having the time of their life.
Just what happy dogs have to do with a Japanese autobrand is hard to decipher but the creative, as of Friday morning, drummed up 205k views and 705 shares on Buzzfeed A