Stylebop.com partners with Rakuten to grow Asia Pacific business

Luxury online retailer Stylebop.com is hoping to expand its business in Asia Pacific and has taken on Rakuten to help drive this through digital marketing.
The Germany-based business launched in Australia and Japan as its first markets in APAC and has selected affiliate marketing primarily as its tool for growth.
In order to retain its premium brand and the designers that it stocks, such as Valentino, Alexander McQueen, Fendi and Balmain, Stylebop.com is only choosing to appear on premium conten