Study finds ‘agency model’ is ‘broken’ when it comes to programmatic and trust

Marketer mistrust of the programmatic supply chain has been a major narrative of the digital advertising industry in 2017. Research published today (November 16) details the extent of the misgivings of media agencies' role in the sector, with over half of marketers (53%) labeling them “untrustworthy.”
Over two-thirds (71%) of participants believe their media agencies have “struggled” to adapt to the demands of programmatic media buying, with concerns over financial d