Stressed out senior marketers spend more time ‘playing catch up’ instead of thinking about strategic issues, finds survey

Senior marketers are feeling more stress than ever and are battling to cope with changing demands in the industry while getting their day job done, a recent survey by marketing agency Octopus Group finds. But while marketers are aware they must become more strategic to tackle competitors in the market, they are increasingly doing tasks they should be delegating to others.
The survey was conducted by Octopus Group’s research division, Loudhouse, and comprised 200 senior B2B marketing execut