Streamlining ad spend app takes a bite out of the hidden costs of marketing

As the pressure to demonstrate the value of marketing grows, marketers are well aware that non-working advertising spend can take up more than 40% of the average advertising budget.
Just as importantly, with more brands and agencies investing in channels like programmatic and social, the industry-wide rise in content costs is showing little sign of slowdown. 
While brands look at the hidden cost of marketing, and working spend is factored into distribution and non-working spend includes the