Strava thumbs down Facebook Likes & explains why sweating for a Kudos is better

Fitness-tracking social media app Strava is taking aim at Facebook in its latest marketing 'Give Kudos', its vice president of marketing claims the company is making a push to become the global home of athletes because he believes that Facebook, Twitter and Instagram “don’t feel like the best place to do it”.
The San Francisco company, founded back in 2009, hosted 110m comments and 2.3bn Kudos (its Like) in 2017. Globally it claims to have 31 million users growing at