25-05-2018 13:49 via thedrum.com

Stop the discontent with your content

Audiences are sick and tired of seeing shedloads of the same material over and over again. Fact.
According to Joe Pulizzi, Founder of Content Marketing Institute, where content marketing is concerned, yes, *shock* - “More is not better. Better is better.”
They are sick of being forced to gorge at the stodgy all-you-can-eat content buffet when all they really want is digestible copy that exposes them to new concepts and ideas.
Content is the fuel for all marketing initiatives, and the
Read more »