Stop obsessing with digital sneezers – start thinking about discerning sharers

We’ve all got one. The friend you keep meaning to unfriend because they share anything and everything, cluttering your feed with any old nonsense they’ve seen from the growing white noise of content. 
These are the people that can superficially make your branded content look good, enabling you to get a massive pat on the back when you showboat your social dashboard in your weekly one to one. 
But judge your content by this metric alone, and you could be ignoring a whole set