13-04-2018 20:16 via thedrum.com

Steph Curry and Kaiser Permanente team up to promote mental resilience

Two-time NBA MVP Stephen Curry is gearing up for the playoffs, and one of his best skills is his mental toughness, which is on display in a new campaign for healthcare provider Kaiser Permanente.
The new TV campaign, by Translation, shows how mental resilience helps the NBA All-Star grow as a person and as a top-level athlete – and how it can help anyone overcome day-to-day hardships and excel in life.
The message will air during the 2018 NBA playoffs. This is the third year Curr
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