‘Stay humble, stay hungry’: Beyond the Brief featuring Mo Osunbor, J. Walter Thompson

(Editor's note: Beyond the Brief is a collaborative project celebrating 100 years of the 4A's and their members. See the industry pros we're featuring here.)
There's always risk involved with taking on any pro-bono client in a charged political and societal atmosphere--but Mo Osunbor, a senior art director at J. Walter Thompson, knew the payoff of reaching out to collaborate with Black Lives Matter.
Their first collaborative effort, a utility geared to promoting brick-and-mortar black busin