State of content marketing survey released by Zazzle Media

Marketing professionals are struggling to convince decision makers about the worth of content marketing, according the state of content marketing survey released by Zazzle Media.
The survey, which reached out to a pool of marketing professionals, showed that many did not value content marketing due to a mixture of high expectations and a lack of focus in ROI. The main frustration for those surveyed was not being able to prove the effectiveness of content marketing, with only 1 in 5 polled confid