Startup speciation: a lesson in innovation from the Galapagos Islands

Imagine you've shored up on a remote desert island somewhere in the Galapagos, notebook in hand, charcoals at the ready, the greatest theory of “how life on earth had evolved” yet to be uncovered and given your name: Darwin's Theory of Evolution by Natural Selection.
Now imagine you're at Old Street Roundabout, notebook in hand, Sharpies at the ready... and you'll see where I'm going with this. Yes, today's piece from the IPA Brand Tech group draws inspiration from nature to address