‘Start treating everybody that you work with like a whole human’: 4A’s attendees sound off on humanity within the industry

At the 4A’s Transformation conference in Los Angeles, The Drum asked some of the industry’s most influential leaders what they think needs to be transformed in 2017.
While answers were varied, many said that they think we need to transform the way we treat one another. As issues like transparency and diversity continue to be divisive topics within the industry, Kathleen Hall, Microsoft’s vice president of brand, advertising and research, said that it’s important to also f